PrimeAxis supports responsible US B2B email marketing with practical controls throughout campaign preparation and operation. PrimeAxis does not provide a blanket legal guarantee, and customers remain responsible for their audience, offer, claims, sender identity, and applicable requirements.
Campaign Approval
Campaign direction and email copy are reviewed before launch. Customers must identify restricted audiences, existing customers, exclusions, and claims that require special handling.
Sender Readiness
PrimeAxis checks sender details and mailbox readiness before sending. Customers are responsible for maintaining accurate sender identification, required business information, and properly configured sending domains and mailboxes.
Suppression and Opt-Outs
Unsubscribe requests, complaints, customer-provided exclusions, and do-not-contact instructions must be suppressed from future campaign sending. Customers must promptly share any requests received outside the PrimeAxis system.
Data Sources and Use
Campaign records may use public business information, customer-provided data, licensed enrichment sources, and information published on business websites. Data is used to prepare and operate the customer's campaign and workspace.
Monitoring
PrimeAxis monitors bounces, complaints, reply signals, and campaign health so sending can be adjusted or paused when needed. Deliverability and campaign outcomes cannot be guaranteed.
Customer Responsibility
- Use accurate sender and subject information.
- Provide required business identity and postal-address disclosures.
- Use truthful offers and claims.
- Honor opt-outs and suppression requests.
- Follow applicable federal, state, industry, and contractual requirements.
Contact
Compliance questions or suppression requests can be sent to [email protected].